Unlocking AI’s Potential in Business: A Guest Lecture with Prof. Gökhan Silahtaroğlu from Istanbul Medipol University
Denpasar, Bali, March 24, 2025 – Undiknas University welcomed Professor Dr. Gökhan Silahtaroğlu for a compelling guest lecture with students of the International Management Program. The lecture, titled “The Impact of Artificial Intelligence on Business Innovation and its Integration into Management Programs,” provided valuable insights into the transformative role of AI in the modern business landscape and its implications for education. Professor Silahtaroğlu commenced his talk by introducing the concept of data and its critical significance in today’s world. He explained the rise of big data and its applications, emphasizing the famous analogy that data is now more valuable than oil. He delved into how businesses have harnessed the power of data to achieve remarkable success, citing globally renowned examples such as YouTube, Netflix, Amazon, and Spotify, whose innovative use of AI has reshaped industries and consumer experiences.
The lecture also explored the historical development of artificial intelligence, beginning with Alan Turing’s groundbreaking work in the 1950s. Professor Silahtaroğlu outlined the evolution of AI technologies and their major milestones, transitioning into current advancements such as machine learning, natural language processing (NLP), and deep learning. Each of these facets was explained in detail, showcasing their applications and transformative impact on business innovation and education.
Professor Silahtaroğlu’s insights captivated the audience, highlighting how AI’s integration into management programs can empower future leaders with advanced tools to analyze data, solve complex problems, and innovate effectively in an ever-evolving global market. He emphasized that understanding AI is no longer optional but essential for aspiring professionals and academicians aiming to thrive in the digital era. The session concluded with an engaging discussion where students and faculty members interacted with Professor Silahtaroğlu, gaining deeper perspectives on the challenges and opportunities posed by AI in education and business.
